Fame and self-promotion are easy friends in a prideful relationship that is commonly found in the world. Fame and humility are uneasy friends in a complicated relationship that takes effort to make it work in a godly way. It is difficult but possible. But put all three together – fame, self-promotion and humility and it is a doomed relationship from the start. It is puzzling to watch Christian leaders trying to make this dysfunctional relationship work and convinced that there is nothing wrong. Instead, it is like a three stranded chord that is always broken, or like the links of a chain that is always too short.